The Think Zone was founded in 2009 by Shifra Trifon. Shifra
spent 15 years in the Israeli Army achieving the rank of
Lieutenant Colonel of the Israel Defense Forces. After
retiring Shifra worked as a manager of the Intel
Corporation in Israel. Shifra holds a Masters degree from
the Hebrew university.
After moving to the United States in 2001, Shifra spent
several years teaching Hebrew language to American youth in
both Jewish Day Schools and after-school programs affiliated
with synagogues. She came to realize that there is a
shortage of quality instructional materials for beginning
Hebrew readers that make the study of the Hebrew language
fun for the students, existing practice worksheets which
were supposed to reinforce classroom learning were either
unavailable or not 'inspirational' to the students.
She understood that Jewish youth in America tend to have a
short attention span for learning Hebrew and in many cases
are not happy to be in class.
The lack of enjoyable learning materials just exacerbates
the difficult mission that Hebrew teachers face. Since the
experience isn't "fun", inevitably, the children resist all
attempts to teach them Hebrew and, in some cases, they come
to resent their Judaism and all connections to their